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221219s2022 enka b 001 0 eng d |
020 |
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|a9781292363516 (pbk.) :|cNT$1380
|
020 |
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|a1292363517 (pbk.)
|
040 |
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|aKB|beng|cKB|dTWNTU
|
050 |
4
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|aTX911.3.M3|bK68 2022
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082 |
04
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|a647.94|223
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095 |
|
|aNLB|bA9 |cE053736|d647.94|eK87|pBOOK|tDDC|y2022
|
100 |
1
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|aKotler, Philip.
|
245 |
10
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|aMarketing for hospitality and tourism /|cPhilip Kotler, John T. Bowen, Seyhmus Baloglu ; contributions by Cristian Morosan.
|
250 |
|
|a8th ed., Global ed.
|
260 |
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|aEssex, UK :|bPearson,|cc2022.
|
300 |
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|a686 p. :|bcol. ill. ;|c28 cm.
|
504 |
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|aIncludes bibliographical references and index.
|
650 |
0
|
|aHospitality industry|xMarketing.
|
650 |
0
|
|aTourism|xMarketing.
|
700 |
1
|
|aBowen, John|q(John T.),|d1948-
|
700 |
1
|
|aBaloglu, Seyhmus.
|
941 |
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|o80378|l701945
|