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|a 2009007221
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|a0132453134 (pbk. : international ed.) :|cNT|1391
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|a9780132453134 (pbk. : international ed.)
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|a9780135045596
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|a0135045592
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|ae 00050042
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|a(OCoLC)ocn268788686
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|aTWNTU|cTWNTU|dTWNTU
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|aeng
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|aTX911.3.M3|bK68 2010
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|a647.94|222
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|aNTTU|bG|cE050042|d647.94|eK87|pBOOK|y2010|fCKY|zBOOK|m0|tDDC
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100 |
1
|
|aKotler, Philip.
|
245 |
10
|
|aMarketing for hospitality and tourism /|cPhilip Kotler, John T. Bowen, James C. Makens.
|
250 |
|
|a5th ed.
|
260 |
|
|aBoston :|bPearson,|cc2010.
|
300 |
|
|axxiii, 683 p. :|bill. (chiefly col.) ;|c28 cm.
|
504 |
|
|aIncludes bibliographical references and index.
|
650 |
0
|
|aHospitality industry|xMarketing.
|
650 |
0
|
|aTourism|xMarketing.
|
700 |
1
|
|aBowen, John T.
|
700 |
1
|
|aMakens, James C.
|
809 |
|
|d647.94|eK87|y2010|tDDC|pBOOK
|