003 |
|
aOCoLC |
010 |
|
|a2002156137
|
020 |
|
|a0471273457 (alk. paper)
|
035 |
|
|aoc0371
|
040 |
|
|aTWNTU|cTWNTU|dTWNTU
|
050 |
00
|
|aHF5823|b.S19 2003
|
082 |
00
|
|a658.8|221
|
095 |
|
|aNTTU|bG|cE024346|d658.8|eS186|pBOOK|fFENG|zBOOK|m0|tDDC
|
100 |
1
|
|aSalzman, Marian L.
|
245 |
10
|
|aBuzz :|bharness the power of influence and create demand / |cMarian Salzman, Ira Matathia, Ann O'Reilly.
|
260 |
|
|aHoboken, N.J. :|bJ. Wiley,|cc2003.
|
300 |
|
|ax, 246 p. :|bill. ;|c24 cm.
|
504 |
|
|aIncludes bibliographical references and index.
|
650 |
0
|
|aAdvertising.
|
650 |
0
|
|aMarketing.
|
650 |
0
|
|aDemand (Economic theory).
|
700 |
1
|
|aMatathia, Ira.
|
700 |
1
|
|aO'Reilly, Ann.
|
809 |
|
|d658.8|eS186|tDDC|pBOOK
|