001 |
|
71685 |
020 |
|
|a0256093237
|
040 |
|
|aTWNTU|beng|dTWNTU
|
095 |
|
|aNTTTCL|bG|cG009928|d658.8|eM479|pBOOK|zBOOK|m0|tDDC
|
100 |
10
|
|aMcCarthy, E. Jerome|q(Edmund Jerome)
|
245 |
10
|
|aEssentials of marketing /|cE. Jerome McCarthy, William D. Perreault, Jr.
|
250 |
|
|a5th ed.
|
260 |
0
|
|aHomewood, Ill. :|bIrwin,|cc1991.
|
300 |
|
|axvii, 526 p. :|bill. ;|c27 cm.
|
440 |
0
|
|aIrwin series in marketing
|
504 |
|
|aIncludes bibliographical references (p. 487-506) and indexes.
|
650 |
0
|
|aMarketing.
|
700 |
10
|
|aPerreault, William D.
|
809 |
|
|d658.8|eM479|tDDC|pBOOK
|
930 |
|
|a971001|b141158
|