008 |
|
141231s2012 maua b 001 0 eng d |
020 |
|
|a9780273753360 (pbk. : global ed.) :|cNT$1611
|
020 |
|
|a0273753363 (pbk. : global ed.)
|
041 |
0
|
|aeng
|
050 |
4
|
|aHF5415.13|b.K67 2012
|
082 |
04
|
|a658.8|223
|
095 |
|
|aNLB|bA9 |cE050106|d658.8|eK87|pBOOK|tDDC|y2012
|
100 |
1
|
|aKotler, Philip.
|
245 |
10
|
|aMarketing management /|cPhilip Kotler, Kevin Lane Keller.
|
250 |
|
|a14th ed., global ed.
|
260 |
|
|aBoston :|bPearson,|cc2012.
|
300 |
|
|a1 v. (various pagings) :|bcol. ill. ;|c28 cm.
|
504 |
|
|aIncludes bibliographical references and index.
|
650 |
0
|
|aMarketing.
|
650 |
0
|
|aMarketing|xManagement.
|
700 |
1
|
|aKeller, Kevin Lane,|d1956-
|
941 |
|
|l0000|o0000
|