|aPayoff :|bthe hidden logic that shapes our motivations /|cDan Ariely ; illustrations by Matt R. Trower.
250
|a1st TED Books hardcover ed.
260
|aNew York, NY :|bTED Books/Simon & Schuster,|cc2016.
300
|a103 p. :|bcol. ill. ;|c19 cm.
500
|a"Portions of this book have been adapted from Predictably irrational: the hidden forces that shape our decisions (New York: HarperCollins, 2009); The upside of irrationality: the unexpected benefits of defying logic at work and home (New York: HarperCollins, 2010); and Dan Ariely's October 2012 TED Talk, "What makes us feel good about our eork?" -- Verso.