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20051026125907.0 |
010 |
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|a 2005015991
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020 |
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|a0072262370
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035 |
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|a2005015991
|
035 |
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|a(OCoLC)ocm60558816
|
040 |
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|aTWNTU|cTWNTU|dTWNTU
|
042 |
|
|apcc
|
050 |
00
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|aHD69.B7|bK455 2005
|
082 |
00
|
|a658.8/27|222
|
095 |
|
|aNTTU|bG|cE029452|d658.827|eK29|pBOOK|fSYNSIA|zBOOK|m0|tDDC
|
100 |
1
|
|aKelly, Francis J.,|d1956-
|
245 |
14
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|aThe breakaway brand :|bhow great brands stand out /|cFrancis J. Kelly III, Barry Silverstein.
|
260 |
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|aNew York :|bMcGraw-Hill,|cc2005.
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300 |
|
|axiv, 289 p. :|bill. ;|c24 cm.
|
504 |
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|aIncludes bibliographical references (p. 269-276) and index.
|
650 |
0
|
|aBrand name products|xMarketing.
|
700 |
1
|
|aSilverstein, Barry,|d1948-
|
809 |
|
|d658.827|eK29|tDDC|pBOOK
|
856 |
41
|
|3Table of contents|uhttp://www.loc.gov/catdir/toc/ecip0513/2005015991.html
|