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147277 |
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|aHD60|b.W555 2001
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082 |
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|a658.827|221
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095 |
|
|aNTTU|bG|cE024279|d658.827|eW738|pBOOK|fFENG|zBOOK|m0|tDDC
|
100 |
1
|
|aWillmott, Michael.
|
245 |
10
|
|aCitizen brands :|bputting society at the heart of your business /|cMichael Willmott.
|
260 |
|
|aChichester ;|aNew York :|bWiley,|cc2001.
|
300 |
|
|axi, 260 p. :|bill. ;|c24 cm.
|
504 |
|
|aIncludes bibliographical references (p. [237]-250) and index.
|
650 |
0
|
|aSocial responsibility of business.
|
650 |
0
|
|aBrand name products.
|
650 |
0
|
|aProduct management.
|
809 |
|
|d658.827|eW738|tDDC|pBOOK
|