005 |
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19991110072144.9 |
035 |
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|aAAI9802017
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035 |
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|a(UnM)AAI9802017
|
040 |
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|aTWNTU|cTWNTU|dTWNTU
|
095 |
|
|aNTTTCL|bN|cN000006|d008|pNR|fFRANK|zNR|m0|tDDC
|
100 |
1
|
|aCUMMINGS, MARK STANLEY.
|
245 |
10
|
|aTHE STRATEGIC GAMES MODEL: AN ENTREPRENEURIAL APPROACH TO COMPETITIVE STRATEGY.
|
300 |
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|a322 p.
|
500 |
|
|aSource: Dissertation Abstracts International, Volume: 58-07, Section: B, page: 3905.
|
500 |
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|aAdviser: EDISON T. S. TSE.
|
502 |
|
|aThesis (PH.D.)--STANFORD UNIVERSITY, 1997.
|
520 |
|
|aThere are many cases in the business world where a major market segment is dominated for a period of time by a group of businesses competing under a common approach to satisfy customer needs. During this period the rivalry among competitors is subdued and relative market shares do not change dramatically. Then at some moment in time, a business, either from within the group or outside the group, introduces a new approach which delivers superior value to customers. The strategic games model describes the two forms of competition that are triggered by this event: intergame competition and intragame competition.
|
520 |
|
|aThe model of intergame competition describes the customer diffusion process that takes place when two games, the old game and the new game, compete for customers from a particular market segment and is represented mathematically as a nonlinear dynamic system. This model yields three possible outcomes of intergame competition: new-game dominance, old-game dominance, and mutual coexistence. The results from this model show that these outcomes are based on two market factors: the penetration level and the installed-base effect of the market segment, and two strategic factors: the relative feature value and the relative adoption rate of the new game vis-a-vis the old game.
|
520 |
|
|aThe model of intragame competition describes the evolution of the competitive advantage vector that results when two businesses compete according the approach defined by the new game and is represented mathematically by a stochastic, linear dynamic system. This model yields four possible outcomes of intragame competition: unsustainable advantage, asset-based advantage, liability-based advantage, and speed-based competitive advantage. The results from this model show that these outcomes are based on two structural factors: the structure of the market and of the ideal-standards vector of the new game relative to the old game. Results from the strategic games model are illustrated and supported by twenty-one different examples from various industries and by a detailed case study of the personal computer industry. The strategic games model is designed to be used by entrepreneurial organizations interested in achieving and sustaining a leadership position in specific market segments by introducing a defensible new game.
|
590 |
|
|aSchool code: 0212.
|
650 |
4
|
|aEngineering, System Science.
|
650 |
4
|
|aBusiness Administration, Management.
|
650 |
4
|
|aBusiness Administration, Marketing.
|
690 |
|
|a0790
|
690 |
|
|a0454
|
690 |
|
|a0338
|
710 |
20
|
|aSTANFORD UNIVERSITY.
|
773 |
0
|
|tDissertation Abstracts International|g58-07B.
|
790 |
|
|a0212
|
790 |
10
|
|aTSE, EDISON T. S.,|eadvisor.
|
791 |
|
|aPH.D.
|
792 |
|
|a1997
|
809 |
|
|d008|tDDC|pNR
|
856 |
40
|
|uhttp://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=9802017
|