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Inside the tornado : marketing strategies from Silicon Valley's cutting edge

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001129s1995 nyua 001 0 eng

001

90659

005		19991127112211.0
010		\|a 95023075
020		\|a0887307655
020		\|a0887308244 (pbk.) :\|cNT\|833
035		\|a95023075
040		\|aTWNTU\|cTWNTU\|dTWNTU
041		\|aeng
044		\|aus
050	00	\|aHC79.H53\|bM66 1995
082	00	\|a620/.0068/8\|220
092		\|a620.00688/M822//////E016572
095		\|aNTTTCL\|bG\|cE016572\|d620.00688\|eM822\|pBOOK\|fHOLLY\|zBOOK\|m833\|tDDC
100	1	\|aMoore, Geoffrey A.,\|d1946-
245	10	\|aInside the tornado :\|bmarketing strategies from Silicon Valley's cutting edge /\|cGeoffrey A. Moore.
250		\|a1st ed.
260		\|aNew York :\|bHarperBusiness,\|cc1995.
300		\|axi, 244 p. :\|bill. ;\|c25 cm.
500		\|aIncludes index.
650	0	\|aHigh technology industries\|xMarketing.
809		\|d620.00688\|eM822\|tDDC\|pBOOK
939		\|aF4543

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This is Moore's second book expounding his high-tech marketing theories, focusing on what to do when you've followed his advice in Crossing the Chasm so well that customers are beating down your door and crawling in the windows, putting your business into a new lifecycle stage: the mass market.

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Inside the tornado : marketing strategies from Silicon Valley's cutting edge

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