008 |
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180425s2016 ilua b 000 0 eng d |
020 |
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|a9780838959763 (pbk.) :|c$43.00
|
040 |
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|aYDX|beng|cYDX|dTWNTU
|
050 |
4
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|aZA4235|b.F36 2016
|
082 |
04
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|a025.0425|222
|
095 |
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|aNLB|bA9 |cE051733|d025.0425|eF235|pBOOK|tDDC
|
100 |
1
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|aFarney, Tabatha.
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245 |
10
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|aGoogle Analytics and Google Tag Manager /|cTabatha Farney.
|
260 |
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|aChicago :|bALA TechSource,|cc2016.
|
300 |
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|a42 p. :|bill. ;|c28 cm.
|
490 |
1
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|aLibrary technology reports,|x0024-2586 ;|vv. 52, no. 7
|
504 |
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|aIncludes bibliographical references.
|
505 |
0
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|aGetting the best Google Analytics data for your library -- Using Google Tag Manager in your library -- Improving Google Analytics for journal search and link resolver tools -- Customizing Google Analytics for the library catalog or discovery service -- Optimizing Google Analytics for Libguides -- Implementing Google Analytics for a consortial digital repository -- Measuring the success of your social media presence with Google Analytics.
|
520 |
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|aLibraries are actively using Google Analytics to monitor the usage of their various websites and online tools. This report recommends several Google Analytics features, including the useful Google Tag Manager that all libraries should be using. It also tackles the challenge of enhancing Google Analytics' tracking ability for a variety of library-specific online tools including link resolvers, online catalogs and discovery services, SpringShare's LibGuides, digital repositories and social media websites. These best practices will optimize your Google Analytics to provide you with better data for improved website assessment.
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630 |
00
|
|aGoogle Analytics.
|
650 |
0
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|aInternet searching|xStatistical services.
|
650 |
0
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|aWeb usage mining|xComputer programs.
|
650 |
0
|
|aLibrary users|xStatistics|xData processing.
|
650 |
0
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|aLibrary resources|vUse studies.
|
650 |
0
|
|aDigital libraries|xCollection development|xStatistical methods.
|
650 |
0
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|aInternet users|xStatistics|xData processing.
|
650 |
0
|
|aElectronic information resources|vUse studies.
|
650 |
0
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|aOnline information services|xMeasurement.
|
650 |
0
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|aLibraries|xInformation technology.
|
650 |
0
|
|aInformation retrieval|xTechnological innovations.
|
710 |
2
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|aAmerican Library Association.
|
830 |
0
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|aLibrary technology reports.
|
941 |
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|o58365|l589232
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