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Nudge : improving decisions about health, wealth, and happiness

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20160808145320.0

008		160808s2009 ctua b 001 0 eng
010		\|a 2009417516
020		\|a9780143115267 (pbk.) :\|cNT$539
040		\|aTWNTU\|cTWNTU\|dTWNTU
041	0	\|aeng
050	00	\|aHB74.P8\|bT53 2009
082	00	\|a330.01/9\|222
095		\|aNLB\|bA9 \|cE051222\|d330.019\|eT365\|pBOOK\|tDDC
100	1	\|aThaler, Richard H.,\|d1945-
245	10	\|aNudge :\|bimproving decisions about health, wealth, and happiness /\|cRichard H. Thaler, Cass R. Sunstein.
250		\|aRev. and expanded ed.
260		\|aNew York, N.Y. :\|bPenguin Books,\|c2009.
300		\|aviii, 312 p. :\|bill. ;\|c22 cm.
504		\|aIncludes bibliographical references (p. 281-302) and index.
650	0	\|aEconomics\|xPsychological aspects.
650	0	\|aChoice (Psychology)\|xEconomic aspects.
650	0	\|aDecision making\|xPsychological aspects.
650	0	\|aConsumer behavior.
700	1	\|aSunstein, Cass R.
941		\|l0000\|o0000

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內容簡介top Nudge 推力-決定你的健康、財富與快樂簡介 A groundbreaking discussion of how we can apply the new science of choice architecture to nudge people toward decisions that will improve their lives by making them healthier, wealthier, and more free

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Nudge : improving decisions about health, wealth, and happiness

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