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20050912155901.0 |
010 |
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|a 2004028466
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020 |
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|a025321761X (pbk. : alk. paper)
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020 |
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|a0253345669 (cloth : alk. paper)
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035 |
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|a2004028466
|
040 |
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|aTWNTU|cTWNTU|dTWNTU
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042 |
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|apcc
|
050 |
00
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|aHC79.C6|bM384 2005
|
082 |
00
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|a339.4/7|222
|
095 |
|
|aNTTU|bG|cE029875|d339.47|eM111-2|pBOOK|fCKY|zBOOK|m0|tDDC
|
100 |
1
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|aMcCracken, Grant David,|d1951-
|
245 |
10
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|aCulture and consumption II :|bmarkets, meaning, and brand management /|cGrant McCracken.
|
260 |
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|aBloomington :|bIndiana University Press,|cc2005.
|
300 |
|
|ax, 226 p. :|bill. ;|c23 cm.
|
504 |
|
|aIncludes bibliographical references (p. [193]-220) and index.
|
505 |
0
|
|aLiving in the material world -- On Oprah -- The Drew Bledsoe paradox: the mysterious home economics of Homo econmicus -- Homeyness: a cultural account of one constellation of consumer goods and meanings -- Calling grease -- When cars could fly: Raymond Loewy, John Kenneth Galbraith, and 1954 Buick -- Marilyn Monroe, inventor of blondness -- Who is the celebrity endorser? cultural foundation of the endorsement process -- The strange power of Uncle Meyer's wallet -- Culture and culture at the Royal Ontario Museum -- Taking Madison avenue by storm -- Advertising : meaning versus information -- Sarah Zupko, meet Mrs. Woolworth -- Meaning-management : an anthropological approach to the creation of value.
|
650 |
0
|
|aConsumption (Economics)|xHistory.
|
650 |
0
|
|aCulture|xHistory.
|
650 |
0
|
|aSocial values|xHistory.
|
809 |
|
|d339.47|eM111-2|tDDC|pBOOK
|
856 |
41
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|3Table of contents|uhttp://www.loc.gov/catdir/toc/ecip054/2004028466.html
|