001 |
|
231758 |
020 |
|
|a0520227247 (paper : alk. paper)
|
020 |
|
|a0520226690 (cloth : alk. paper)
|
040 |
|
|aTWNTU|beng|dTWNTU
|
050 |
00
|
|aHF5415.33.U6|bD38 2001
|
082 |
00
|
|a658.83408968073|221
|
095 |
|
|aNTTU|bG|cE023280|d658.8340|eD259|pBOOK|fCKY|zBOOK|m0|tDDC
|
100 |
1
|
|aDavila, Arlene M.,|d1965-
|
245 |
10
|
|aLatinos, Inc. :|bthe marketing and making of a people /|cArlene Davila.
|
260 |
|
|aBerkeley, CA :|bUniversity of California Press,|cc2001.
|
300 |
|
|axv, 287 p. : ill. ; 24 cm.
|
504 |
|
|aIncludes bibliographical references (p. 259-280) and index.
|
650 |
0
|
|aHispanic American consumers.
|
650 |
0
|
|aMarket segmentation|zUnited States.
|
650 |
0
|
|aHispanic Americans|xEthnic identity.
|
809 |
|
|d658.8340|eD259|tDDC|pBOOK
|
909 |
|
|a(nbi)b62044436
|