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Introduction to e-commerce

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MARC

008

040107s2001 maua b 001 0 eng

001

146974

003		aOCoLC
020		\|a0071124926
020		\|a0072510242
035		\|aoc0486
040		\|aTWNTU\|cTWNTU\|dTWNTU
050	0	\|aHF5548.32\|b.R393 2002
082	04	\|a658.84\|bR218
095		\|aNTTU\|bG\|cE023992\|d658.84\|eR277\|pBOOK\|fSYNSIA\|zBOOK\|m0\|tDDC
100	1	\|aRayport, Jeffrey F.
245	10	\|aIntroduction to e-commerce /\|cJeffrey F. Rayport, Bernard J. Jaworski.
260		\|aBoston :\|bMcGraw-Hill/Irwin,\|cc2001.
300		\|axxxvii, 664 p. :\|bill. ;\|c27 cm.
504		\|aIncludes bibliographical references and index.
650	0	\|aElectronic commerce.
700	1	\|aJaworski, Bernard J.
809		\|d658.84\|eR277\|tDDC\|pBOOK

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This text offers a foundation in conducting business in the New Economy. It focuses on what a manager needs to know about Internet infrastructure, strategy formulation and implementation, technology concepts, public policy issues and capital infrastructure in order to make effective decisions.

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Introduction to e-commerce

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